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Giants and American Heart Association Prepare to Get Kids Active at "Youth Day" Presented by f.y.e.
Kids of all ages invited to training camp for a day of fun, fitness and football Youth Day is open school-age children, as well as summer camp programs. Promoting physical fitness is the primary goal in the community for the New York Giants and the National Football League. To accomplish this mission, the Giants have partnered with the American Heart Association to bring the “What Moves U” program to the tri-state area’s middle schools, allowing teachers to incorporate physical fitness into their existing daily lesson plans. Giants players, including program spokesman, Eli Manning, encourage kids to play actively every day through public service announcements, school visits, and in-school materials. The day will also focus on proper hydration, featuring the Gatorade Beat the Heat program. The program highlights the importance of keeping hydrated during summer activities, and features a partnership with the Kendrick Fincher Foundation. This organization was named for a young football player who died from heatstroke during football two-a-days and is dedicated to heat safety education. Look for the Gatorade kiosks where fans can donate money to support proper hydration and receive a free item. “The Giants are shining an important light on the issue of children’s health,” said Schoolhouse Road pediatrician Dr. Caitrin Navarro, a member of the American Heart Association’s Capital Region Advisory Board. “Today, about 16 percent of children and teens in the U.S. are overweight, but it can be stopped. For each hour of vigorous exercise, you gain two hours of life expectancy. Youth Day, with its games and activities, is a reminder that exercise can be fun. For kids to see their heroes in action reinforces the message that much more strongly.” For more information, call 518-442-2716. For more information on the What Moves U and Beat the Heat programs, please visit www.Giants.com or www.WhatMovesU.com. Trans World Entertainment is a leading specialty retailer of entertainment software, including music, video and video games and related products. The Company operates nearly 800 retail stores in the United States, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico, primarily under the names f.y.e. for your entertainment and Suncoast and on the web at www.fye.com, www.wherehouse.com, www.secondspin.com, www.samgoody.com and www.suncoast.com. About the American Heart Association Founded in 1924, the American Heart Association today is the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. These diseases, America’s No. 1 and No. 3 killers, and all other cardiovascular disease, claim nearly 870,000 lives per year. In fiscal year 2006 -07 the association invested more than $554 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit americanheart.org. |
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